Are visitors more likely to choose the Leadbot or the contact form?
Almost all businesses use a contact form on their website. But is that enough today? Futy's Leadbot is considered a user-friendly addition to the contact form. But do your visitors think the same way? This is what we are going to investigate.
Which performs better, the Futy Leadbot or the contact form?
In this article, we'll take you through the statistics of a Google Ads campaign, examining the difference between the Leadbot and the contact form.
What is the visitor's preference?
We are going to answer this question in this article. Do visitors prefer the Leadbot or the contact form? For this, we use the website of Personal Training Center - The Shed, in conjunction with a Google Ads campaign they are running to acquire new customers.
In one month, the number of Leads through Google Ads doubled
Before De Loods started using Futy, they were already using Google Ads. "We have about €600 advertising budget available per month for bringing in new customers" said Frank, owner of De Loods. With this they bring in an average of 20 new Leads per month. For which they pay an average of €40 per new Lead. Within the first month that they started using Futy, the number of Leads through the campaign doubled!
Where are these additional Leads coming from?
To find out where these additional Leads were coming from, we dug a little deeper into the statistics. After creating an account, The Shed chose to install the Contact bot on their website. The campaign remained completely the same. Through the Google Ads integration & Google Analytics integration, the campaign's conversions are revealed. There are 2 campaigns: one for 'Personal Training' and a '12-week FIT program'.
The visitor has a clear preference: the Leadbot!
If we look at where the Leads come from, we see that the visitor has a clear preference. Both campaigns have 2 conversion options: the contact form or the Futy Leadbot.
In the statistics you can see that a total of 37 conversions were generated in November. Of these, 10 x the contact form and 27 x the Leadbot were used. This means that of the 37 conversions, a whopping 73% were generated via the Futy Leadbot.
| Contact | Number of Conversions |
|---|---|
| Contact form | 10 conversions (27%) |
| Futy Leadbot | 27 conversions (73%) 🚀 |
| Total | 37 conversions |
Further analyze and optimize
These statistics are from the first month they started using Futy. After this, Frank from De Loods started analyzing, through the Google Sheets integration, from which pages the conversions were coming in. Via the conditions in the account, they set up a different Leadbot per page in order to further optimize and increase conversions even more. They also reported to Google via the GCLID which (offline) conversions actually became customers.