Google Analytics 4 - Events
There are several ways to set up Futy conversions in Google Analytics 4. In this article, you will find more information about which options are available, and what is useful to use in which situation.
👉 S ee how to link Google Analytics 4 to your Futy account here
Different conversion options in Google Analytics 4
The Futy - Tracking events sheet lists all the Futy events for GA4. Below is more information on the difference between the events and which events can be used for what:
1. Futy conversion event (basic).
The easiest way to set your conversions in Google Analytics 4, is to 'lump' all Futy conversions together. We have a basic conversion event called 'futy_conversion'. All conversions done within Futy will be passed to Google Analytics 4 as event name: 'futy_conversion'. You can set this event as a conversion in GA4. Then you can also use this conversion for your Google Ads.
👉 How to set Futy basic conversion in Google Analytics 4?
2. Advanced conversion events.
It is also possible to set different conversions in Google Analytics 4. E.g. if you want to differentiate in the conversions between a question via WhatsApp or a Quotation request. View all Futy - Tracking events here. For each conversion, a detailed event is sent, indicating which type of conversion it is. E.g.'futy_whatsapp_sent' or'futy_quote_requested'.
👉 How to set Futy advanced conversions in Google Analytics 4?
Note: Are you using our Google Data Studio template? The advanced events are used for this, make sure they are checked!
The events below are useful only for experienced marketers
3. Custom conversion events
In your Futy account, it is possible to name custom conversion events in a form or other widget. This is useful, for example, when you want to distinguish between Quotation request X and Quotation request Y.
Note that when you set a custom conversion event, the advanced conversion event is overwritten.
👉 How can you name your own custom conversion events in Futy?
Note: If you set up a custom conversion in your Futy account, this may cause problems with our Google Data Studio templateYou will need to add the custom events to this template yourself..
4. Interaction events
Before the conversion takes place, it is possible to understand the website visitor's interaction with Futy. This allows you to see, for example, which buttons are clicked the most. Or where in the flow most visitors drop out. Using this information, you can continuously optimize the flows in the Leadbot to get the most out of it. Some of this information can also be found in our Google Data Studio report.
👉 S ee which Futy interaction events you can use in Google Analytics 4
Note: Are you using our Google Data Studio template? The interaction events are used for this, so we recommend you leave them on.
5. Setting up events through Google Tag Manager's DataLayer
This option is for experienced marketers. It allows you to manually set which events you want to forward to Google Analytics and which you do not. It is also possible to use Google Tag Manager to forward the events to other programs, such as Facebook Business Manager or Google Ads. In addition, this makes it possible to forward both advanced events and custom events to Google Analytics 4. In case you want to use custom events, but also want to use our Google Data Studio template.
👉 Setting up Futy conversion events via a DataLayer in Google Tag Manager